Web-users are used to getting their information fast. This has made them a very impatient kind. Usually their sights are set on getting what they want as quickly and efficiently as possible. Because of this, they often skim across the Internet like a high speed pebble.

How many times has it happened you sit in front of your computer searching for some product, service, or information, when all of sudden something that looks like what you want flashed by, but before you had a chance to discover exactly what it was, your finger has already decided it was time to move on? Sometimes you don't even turn back! It's this excessive surfing speed that ‘s lethal to marketing efforts. Nowadays, in order to get people's attention, it is first of all important to slow them down.

Short and challenged attention spans may well be the effect of a culture of video games and speeded up television. Whatever the case, website visitors just won't tolerate websites that waste their time. And that's exactly what a lot of websites do. The job of a website designer, who understands marketing, is not to accelerate visitors, but to slow them down so they can spend some time on the marketing message.

Moreover, even if you manage to slow them down long enough to absorb your message, it better be worth their while or you'll never see them back again. It isn't even about how fast a page loads, it's about delivering an appropriate payoff for the wait.

Not all people are going to spend time and effort to find out more about what your business does. You should only worry about the ones that do. These are the important people to a marketer. It is the audience you don't want to disappoint.

You're supposed to attract visitors faster than you drive them away. Don't let your visitors leave your website before they've had a chance to hear what you have to say. Here are some things you should do to avoid this.

1. Don't give visitors too many choices
It is a scientifically proven fact that the more choice you give to people, the less likely they are to make a decision. It's okay to offer choice, but too much of it creates confusion. A well designed website takes the initiative to, direct, guide, and focus the attention of its visitors on the things that are of real benefit to them, ánd to your company.

Don't give visitors the opportunity to get lost in the variety of your products and services. They aren't all equally important. Focus the attention on your core marketing message. Don't provide a shopping líst of every product or service you may be able to offer.

2. Don't Give Too Much Information To Process
Too much information is similar to too much choice, it confuses rather than clarifies.
Good website design isn't just technology and aesthetics; it's also deciding what information is important enough not to be left out. An expert knows what information is important to his or her customers in order for them to make a decision.

3. Don't Give Too Much Non-relevant Content
There's only one thing worse than overloading your website with more information than visitors can absorb, and that is confusing them with useless and non-relevant content. If information doesn't deliver your marketing message in an engaging, entertaining, and memorable manner, dump it.

4. Don't Give Visitors Too Many Irritating Distractions
Visitors should be directed to the information they want, and ideally that information should be the content you want to deliver. Selling someone a product or service they do not want may not be impossible, but at the least it is very implausible. A real prospect is one that needs the same information you want to provide. Potential clients should be directed to relevant information, which in turn should be presented in a way that visitors see as fulfilling their needs.

A common mistake is trying to make extra money from traffic by placing third-party advertisements and banners. Either these ads become so distracting visitors get fed-up and leave, either they actually click on one and are taken away from your site. Whatever few bucks are earnt from these ads, are generally lost again by chasing real customers away.